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DTSTART;TZID=America/New_York:20261107T100000
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DTSTAMP:20260803T132011Z
CREATED:20260525T210714Z
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UID:10000055-1794045600-1794052800@preservationnj.org
SUMMARY:Heritage Tourism Workshop Program 5: Marketing\, Promotion\, and Public Awareness
DESCRIPTION:This seven-part professional development series equips historic site stewards\, preservation professionals\, municipal leaders\, and community advocates with practical tools to strengthen heritage tourism\, enhance visitor experiences\, and promote sustainable preservation. Through expert-led workshops\, participants will explore topics including heritage tourism planning\, inclusive storytelling\, emerging technologies\, site readiness\, regional collaboration\, marketing strategies\, and sustainable operations. \nDesigned to support New Jersey’s historic sites and cultural resources\, the series highlights innovative approaches to interpretation\, public engagement\, and community-based tourism while preparing organizations to leverage opportunities associated with America’s 250th commemoration and beyond. Participants will gain actionable strategies to increase visitation\, foster economic development\, build community partnerships\, and ensure the long-term stewardship of historic places. \nBy bringing together leaders from across the preservation\, tourism\, and cultural sectors\, this program creates a collaborative learning environment that strengthens connections between historic sites\, local communities\, and visitors while advancing the preservation of New Jersey’s rich and diverse heritage. \n  \nProgram 5: Marketing\, Promotion\, and Public Awareness \nSpeaker/Program Moderator: Jason DeAlessi of Fuerza Strategies \nSession Description:\nParticipants will gain skills in marketing historic sites to diverse audiences. The session covers branding\, social media\, outreach strategies\, and leveraging milestones such as America’s 250th anniversary to boost public engagement and visitation. \nLearning Objectives: \n\nDevelop marketing strategies tailored to historic sites.\nUtilize digital and traditional media to reach new audiences.\nIncrease awareness and public participation through targeted campaigns.\n\nTarget Audience: Site Staff\, Marketing Professionals\, Heritage Tourism Coordinators\, Municipal Partners \n  \nThis program is supported by the New Jersey Historic Trust. \n  \nEvent Registration \nPreservation New Jersey Members Attend FREE! \nCurrent Preservation New Jersey members receive complimentary admission to this event. To reserve your spot\, please email info@preservationnj.org to receive your member reservation code. \nNot yet a member? Join Preservation New Jersey today and enjoy this event free\, along with other exclusive member benefits. Become a member here: https://preservationnj.org/product/membership/ 
URL:https://preservationnj.org/event/heritage-tourism-workshop-program-6-marketing-promotion-and-public-awareness/
LOCATION:Lambert Castle\, 3 Valley Road\, Paterson\, NJ\, 07503\, United States
CATEGORIES:Preservation Planning,Professional Development
ATTACH;FMTTYPE=image/png:https://preservationnj.org/wp-content/uploads/2026/05/Program-No.-5.png
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DTSTART;TZID=America/New_York:20261121T100000
DTEND;TZID=America/New_York:20261121T120000
DTSTAMP:20260913T214804Z
CREATED:20260704T172520Z
LAST-MODIFIED:20260913T214804Z
UID:10000059-1795255200-1795262400@preservationnj.org
SUMMARY:Heritage Tourism Workshop Program 6: Digital Storytelling for Historic Sites and Collections
DESCRIPTION:This seven-part professional development series equips historic site stewards\, preservation professionals\, municipal leaders\, and community advocates with practical tools to strengthen heritage tourism\, enhance visitor experiences\, and promote sustainable preservation. Through expert-led workshops\, participants will explore topics including heritage tourism planning\, inclusive storytelling\, emerging technologies\, site readiness\, regional collaboration\, marketing strategies\, and sustainable operations. \nDesigned to support New Jersey’s historic sites and cultural resources\, the series highlights innovative approaches to interpretation\, public engagement\, and community-based tourism while preparing organizations to leverage opportunities associated with America’s 250th commemoration and beyond. Participants will gain actionable strategies to increase visitation\, foster economic development\, build community partnerships\, and ensure the long-term stewardship of historic places. \nBy bringing together leaders from across the preservation\, tourism\, and cultural sectors\, this program creates a collaborative learning environment that strengthens connections between historic sites\, local communities\, and visitors while advancing the preservation of New Jersey’s rich and diverse heritage. \n  \nProgram 6: Digital Storytelling for Historic Sites and Collections \nProgram Moderator: Cristóbal Espinoza\, History Professor and Public History Coordinator at Middlesex College \nSession Description \nIn this workshop\, attendees will work on developing stories based on their site’ collections and objects. They will learn to apply story telling principles and practice video recording and editing. Attendees are expected to bring objects from their historic site or personal collections to practice storytelling skills. Finally\, participants will consider strategies to use those videos to build up their social media presence.   \nTarget Audience: Historic Site Stewards\, Museum Professionals\, Preservation Organizations\, Tourism Professionals\, Community Planners\, Main Street Organizations\, and Heritage Trail Coordinators. \nLearning Outcomes:  \n\nEngage with storytelling principles.\nApply story telling principles to historic objects and collections.\nRecord and edit a short clip.\nConsider strategies for developing social media presence.\n\nAbout the Speaker: Cristóbal Espinoza\, History Professor and Public History Coordinator at Middlesex College. Within history courses\, Professor Espinoza teaches students to create content for social media based on local historic sites. He also teaches certificates on Community Journalism and Content Creation and Oral History and Digitization within Lifelong Learning and Continuing Education at Middlesex College. \nThis program is supported by the New Jersey Historic Trust. \nEvent Registration \nPreservation New Jersey Members Attend FREE! \nCurrent Preservation New Jersey members receive complimentary admission to this event. To reserve your spot\, please look to your membership letter to use your member reservation code. If you are having trouble – email info@preservationnj.org \nNot yet a member? Join Preservation New Jersey today and enjoy this event free\, along with other exclusive member benefits. Become a member here: https://preservationnj.org/product/membership/ 
URL:https://preservationnj.org/event/heritage-tourism-workshop-program-6-collaborative-heritage-trails-and-regional-linkages/
LOCATION:Woodbridge History Museum\, 86 Green Street\, Woodbridge\, NJ\, 07095\, United States
CATEGORIES:Preservation Planning,Professional Development,Program Series
ATTACH;FMTTYPE=image/jpeg:https://preservationnj.org/wp-content/uploads/2026/05/acorn-hall.jpg
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DTSTART;TZID=America/New_York:20261205T100000
DTEND;TZID=America/New_York:20261205T120000
DTSTAMP:20261019T162558Z
CREATED:20260525T211828Z
LAST-MODIFIED:20261019T162558Z
UID:10000056-1796464800-1796472000@preservationnj.org
SUMMARY:Heritage Tourism Workshop Program 7: Sustainable Operations and Community-Based Tourism
DESCRIPTION:Details coming soon. \n  \nEvent Registration \nPreservation New Jersey Members Attend FREE! \nCurrent Preservation New Jersey members receive complimentary admission to this event. To reserve your spot\, please email info@preservationnj.org to receive your member reservation code. \nNot yet a member? Join Preservation New Jersey today and enjoy this event free\, along with other exclusive member benefits. Become a member here: https://preservationnj.org/product/membership/ 
URL:https://preservationnj.org/event/heritage-tourism-workshop-program-7-sustainable-operations-and-community-based-tourism/
LOCATION:https://preservationnj.org/event/heritage-tourism-workshop-program-7-sustainable-operations-and-community-based-tourism/
CATEGORIES:Preservation Planning,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://preservationnj.org/wp-content/uploads/2026/05/shutterstock-2039984504.jpg
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DTSTART;TZID=America/New_York:20261209T180000
DTEND;TZID=America/New_York:20261209T200000
DTSTAMP:20261020T145803Z
CREATED:20260525T201340Z
LAST-MODIFIED:20261020T145803Z
UID:10000050-1796839200-1796846400@preservationnj.org
SUMMARY:Rescheduled Heritage Tourism Workshop Program 2: Telling Your Story: Interpretive Planning and Inclusive Narratives
DESCRIPTION:This seven-part professional development series equips historic site stewards\, preservation professionals\, municipal leaders\, and community advocates with practical tools to strengthen heritage tourism\, enhance visitor experiences\, and promote sustainable preservation. Through expert-led workshops\, participants will explore topics including heritage tourism planning\, inclusive storytelling\, emerging technologies\, site readiness\, regional collaboration\, marketing strategies\, and sustainable operations. \nDesigned to support New Jersey’s historic sites and cultural resources\, the series highlights innovative approaches to interpretation\, public engagement\, and community-based tourism while preparing organizations to leverage opportunities associated with America’s 250th commemoration and beyond. Participants will gain actionable strategies to increase visitation\, foster economic development\, build community partnerships\, and ensure the long-term stewardship of historic places. \nBy bringing together leaders from across the preservation\, tourism\, and cultural sectors\, this program creates a collaborative learning environment that strengthens connections between historic sites\, local communities\, and visitors while advancing the preservation of New Jersey’s rich and diverse heritage. \n  \nProgram 2: Telling Your Story: Interpretive Planning and Inclusive Narratives \nSpeaker/Program Moderator: Jessica Bush. Director of the Charles J. Muth Museum at Hinchliffe Stadium\, and Dr. Lucia McMahon \nSession Description:\nThis workshop focuses on designing compelling and inclusive interpretation that engages diverse audiences. Participants will explore techniques for connecting local histories to broader state and national narratives\, including America’s 250th\, and for creating exhibits\, tours\, and storytelling approaches that reflect authentic and representative perspectives. \nHow and why do we collect objects\, either in cultural institutions or in our own lives? What types of meaning\, memory\, and memorialization are embedded in objects and artifacts? How can the study of material culture provide fresh insights into our understandings of collective memory and historical narratives? \nThis workshop will guide participants in the skills and processes of collecting\, curating\, and interpreting material culture. We will lead participants through a collaborative object analysis and material culture workshop\, discussing what typically gets collected in cultural institutions versus personal collections. We will examine various artwork and artifacts typically found in museum collections\, as well as “everyday” objects\, to guide participants in how we can use objects to speak to each other to create/curate narratives\, stories\, and exhibitions. \nThis interactive workshop will begin by providing hands-on training in how to analyze individual objects and artwork to uncover descriptive details\, stories\, and connections.  The workshop will put into practice the interpretative power of objects to tell compelling and inclusive stories about the past and present. The workshop facilitators will highlight significant art and/or artifacts from local collecting institutions to discuss how “witnessing objects” transform from everyday objects into historical artifacts when they are infused with historically significant value and importance. \n Learning Objectives: \n\nDevelop interpretive plans that tell inclusive\, accurate\, and engaging stories.\nConnect local histories to statewide and national narratives.\nEnhance visitor engagement through storytelling and interactive interpretation.\n\nTarget Audience: Interpretive Planners\, Museum Educators\, Historic Site Staff\, Heritage Tourism Professionals \nThis program is sponsored in part by a grant from the New Jersey Historic Trust. \nEvent Registration \nPreservation New Jersey Members Attend FREE! \nCurrent Preservation New Jersey members receive complimentary admission to this event. To reserve your spot\, please use your  member code at checkout – if you do not have it please email info@preservationnj.org to receive your member reservation code. \nNot yet a member? Join Preservation New Jersey today and enjoy this event free\, along with other exclusive member benefits. Become a member here: https://preservationnj.org/product/membership/ 
URL:https://preservationnj.org/event/heritage-tourism-workshop-program-2-telling-your-story-interpretive-planning-and-inclusive-narratives/
LOCATION:East Jersey Old Town Village\, 1050 River Road\, Piscataway\, NJ\, 08854\, United States
CATEGORIES:Preservation Planning,Professional Development,Program Series
ATTACH;FMTTYPE=image/jpeg:https://preservationnj.org/wp-content/uploads/2026/09/iStock-1284765046.jpg
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